Property & casualty insurance is even more boring than toilet paper, but just as necessary
Insurance will probably never be fun for the consumer!
As former managers and consultants within and to top insurance companies we claim that the insurance industry of today have failed to meet the public’s expectations. Trust and reliability is a specific area of improvement amongst insurers and agents. Complaints regarding ambiguous policy terms are more and more frequent and so on. And it’s why we started Insurance Simplified.
We have a lot of insurance knowledge, but we put that aside and started with a clean sheet.
What’s the easiest way to get an individual from point A (no insurance) to point B (insured)? What kind of experience would people want? And we built from there.
Vision
To become the premier digital insurance advisor for consumers and organizations looking to protect them from the unthinkable
Mission
Making consumers and organizations confident that their insurance decisions is based on understandability
The Team
Christer Braaf
CEO
Christer focuses on sales, implementing the operating model and making sure that we do the right things instead of doing things right.
Patrik Kähäri
COO
Patrik is dedicated to developing our DrJones Insurance Product Scoring Model which is one of the core elements in our DrJones Digital Advisory Platform.
Bo Valpeters
Executive Chairman
Bo focuses on digitization and usability aspects. He makes sure that we focus on outcomes that provide value for the end user.
Alexander Hedlund
Chief Architect
Alexander focuses on architectural design and makes sure that all our platform components are available, scalable and super responsive.
