Our story

Property & casualty insurance is even more boring than toilet paper, but just as necessary

Insurance will probably never be fun for the consumer!

As former managers and consultants within and to top insurance companies we claim that the insurance industry of today  have failed to meet the public’s expectations. Trust and reliability is a specific area of improvement amongst insurers and agents. Complaints regarding ambiguous policy terms are more and more frequent and so on. And it’s why we started Insurance Simplified.

We have a lot of insurance knowledge, but we put that aside and started with a clean sheet.
What’s the easiest way to get an individual from point A (no insurance) to point B (insured)? What kind of experience would people want? And we built from there.

Vision

To become the premier digital insurance advisor for consumers and organizations looking to protect them from the unthinkable

Mission

Making consumers and organizations confident that their insurance decisions is based on understandability

The Team

Christer Braaf

Christer Braaf

CEO

Christer focuses on sales, implementing the operating model and making sure that we do the right things instead of doing things right.

Patrik Kähäri

Patrik Kähäri

COO

Patrik is dedicated to developing our DrJones Insurance Product Scoring Model which is one of the core elements in our DrJones Digital Advisory Platform.

Bo Valpeters

Bo Valpeters

Executive Chairman

Bo focuses on digitization and usability aspects. He makes sure that we focus on outcomes that provide value for the end user.

Alexander Hedlund

Alexander Hedlund

Chief Architect

Alexander focuses on architectural design and makes sure that all our platform components are available, scalable and super responsive.

Steven Batiste

Steven Batiste

Chief AI Officer

Steven Batiste focuses on AI, Machine Learning and big data.